Post by account_disabled on Dec 13, 2023 8:08:09 GMT
Trigger words or in other instances called power words are words that evoke emotion to the searcher. Some of these words are; Remarkable Extraordinary Amazing Ultimate Best Top Here’s one example by Flexiple for their ReactJS developers: Example of using "Top" in page title By adding these kinds of words, you stir an emotion in the searcher moving him to want to click your page. But don’t just pick out any word randomly. To know what trigger word to use, you can ask yourself questions like: What unique features does my content have? What pain points do the searchers have for this query? How can my content solve it? 7. Make The Title Tag Click-Worthy By Adding A “Curiosity Gap” Ever heard of FOMO or Fear Of Missing Out? Yes, people don’t want to be kept in the dark. When they’re curious about something, they’ll do what they can to satiate that curiosity. According to Joanna Wiebe of Copyhackers, a curiosity gap is “the space between what we know and want to know”.
This is a technique you’d mostly see on Industry Email List UpWorthy Or Buzzfeed content titles. Here’s one example we can look at from Twine’s bad data cost blog. Example of Twine's title Adding the word “hidden” makes it seem like this content contains something not many know about and that you’ll be at an advantage if you check it out. Here’s another from Apollo Technical using the word “surprising” to stimulate curiosity on HR statistics. Suprising title? What you should know about title creation. 8. Optimize For Readability Make your title tag easier to read by breaking it up using brackets or parenthesis. Doing so improves click-through rate and as Sean Falconer of Proven.com shared, it lifts organic traffic by 128%. 9. Make Title Tags Unique Each page on your website is unique and so your title tags should be too. Customize each one to reflect the content. If two or more contents are sharing the same main keyword make sure the trigger word, number, interrogative, or any other supplementary word is different. You’d want to make it unique to avoid traffic cannibalization. This happens when two pages from one domain are ranking for the same keyword and are thus stealing traffic from one another. Now that we’ve covered the best practices, let’s consider the part that you came here for. 4 Steps In Creating SEO Title Tag Step 1: Identify.
The Main Keyword To Target As mentioned in the first best practice, find the common search term people use and leverage it for your title tag. However, in many cases, the main keyword tends to be difficult to rank for because many pages are already ranking for it. In cases like these, you have to narrow down your competition by making your target keyword more specific. How do you do this? Check out step 2. Step 2: Find Long-Tail Variations Of The Main Keyword When the main keyword becomes too difficult to rank for, it’s best to target something else that’s closely related, but still has ample search volume. Usually, these keywords contain the main keyword plus one or two words more. These are what long-tail keywords are. To find long-tail keywords, use Ranktracker’s keyword finder tool. Just type in the main keyword then click on the search icon to generate long-tail keywords you can use. Use one from the list that has good search volume and medium keyword difficulty and use it on your title tag. Use keyword finder to find long-tail variations of the main keyword Step 3: Draft The Title Tag Now with a target keyword in mind, you can start drafting the title tag. It should be under 60 characters, descriptive, click-worthy, and readable. Another important thing to keep in mind when drafting the title tag is to check the search intent or the purpose of why a user is making a query on a search engine and pattern your title tag to it. Search intent can be: Informational: used when looking for general information or an answer to a specific question. Navigational: used when looking for a specific page or site. Commercial: used when investigating services or specific brands. Transactional: used when intending to complete a purchase. To know the search intent, type in the keyword in the search engine and see the results generated. For the keyword “search intent” you’ll see informational content or blogs.
This is a technique you’d mostly see on Industry Email List UpWorthy Or Buzzfeed content titles. Here’s one example we can look at from Twine’s bad data cost blog. Example of Twine's title Adding the word “hidden” makes it seem like this content contains something not many know about and that you’ll be at an advantage if you check it out. Here’s another from Apollo Technical using the word “surprising” to stimulate curiosity on HR statistics. Suprising title? What you should know about title creation. 8. Optimize For Readability Make your title tag easier to read by breaking it up using brackets or parenthesis. Doing so improves click-through rate and as Sean Falconer of Proven.com shared, it lifts organic traffic by 128%. 9. Make Title Tags Unique Each page on your website is unique and so your title tags should be too. Customize each one to reflect the content. If two or more contents are sharing the same main keyword make sure the trigger word, number, interrogative, or any other supplementary word is different. You’d want to make it unique to avoid traffic cannibalization. This happens when two pages from one domain are ranking for the same keyword and are thus stealing traffic from one another. Now that we’ve covered the best practices, let’s consider the part that you came here for. 4 Steps In Creating SEO Title Tag Step 1: Identify.
The Main Keyword To Target As mentioned in the first best practice, find the common search term people use and leverage it for your title tag. However, in many cases, the main keyword tends to be difficult to rank for because many pages are already ranking for it. In cases like these, you have to narrow down your competition by making your target keyword more specific. How do you do this? Check out step 2. Step 2: Find Long-Tail Variations Of The Main Keyword When the main keyword becomes too difficult to rank for, it’s best to target something else that’s closely related, but still has ample search volume. Usually, these keywords contain the main keyword plus one or two words more. These are what long-tail keywords are. To find long-tail keywords, use Ranktracker’s keyword finder tool. Just type in the main keyword then click on the search icon to generate long-tail keywords you can use. Use one from the list that has good search volume and medium keyword difficulty and use it on your title tag. Use keyword finder to find long-tail variations of the main keyword Step 3: Draft The Title Tag Now with a target keyword in mind, you can start drafting the title tag. It should be under 60 characters, descriptive, click-worthy, and readable. Another important thing to keep in mind when drafting the title tag is to check the search intent or the purpose of why a user is making a query on a search engine and pattern your title tag to it. Search intent can be: Informational: used when looking for general information or an answer to a specific question. Navigational: used when looking for a specific page or site. Commercial: used when investigating services or specific brands. Transactional: used when intending to complete a purchase. To know the search intent, type in the keyword in the search engine and see the results generated. For the keyword “search intent” you’ll see informational content or blogs.